Nintendo Wii for Sale

Nintendo's biggest challenge to further market expansion is the remaining "consumer indifferent to games," says Nintendo Korea's chief executive -- who doesn't consider Microsoft and Sony to be direct rivals.

Speaking to The Korea Herald, Mineo Koda claims that the company has seen no sign of hardware sales being affected by the global economic downturn. Nintendo claims that the recent launch of Wii Fit has apparently been performing relatively well in South Korea, which is not historically a console-rich market. Nintendo DS sales also continue to rise, passing the two million mark in 2008."Sales of our products do not depend on whether the economy is good or not, but whether we introduce fun products or not. I realized this through my experience in the video game industry."

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